A €1.3 million European Commission project is to work with universities throughout Europe to develop a new generation of customers for mobility services of the future.
The five-year European Network for Sustainable Mobility at University (U-MOB LIFE) programme is led by the environmental consulting company Novotec Consultores and initially involves four universities in Italy, the Netherlands, Poland and Spain.
The network will exchange best practice about sustainable mobility ranging from car sharing to bike hire schemes and public transport. It aims to involve universities throughout Europe. In France, Germany, Italy, Spain and the United Kingdom, there are about 11 million university students.
A key part of the project will be developing a blueprint for the role of ‘sustainable mobility manager’ which can then be adopted internationally.
Members of the network will also call for the development of sustainable mobility services by the public sector and transport companies.
The programme will include three major sustainable mobility conferences in Barcelona, Spain (2017), Krakow, Poland (2019) and Bargamo, Italy (2021).
A U-MOB LIFE statement for the launch of the project said: ‘Universities [play] a key role in the education of the citizens and professionals of the future; they are a powerful engine of change. The integration of sustainable mobility in the education of students encourages the future change. Therefore universities are a powerful instrument to implement EU policy now and in the future.’
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