Start-ups present low-risk investments for manufacturers

July 20, 2016

A growing number of manufacturers are investing in start-up companies to expand their knowledge in new product areas such as mobility.

Seat is the latest manufacturer to announce an investment through a partnership with Conector, a specialist in funding automotive mobility start-ups.

SEAT President Luca de Meo believes that the new economy which is being shaped by technology and a shift from ownership to usership can only be understood by working with specialist partners.

The selected entrepreneurs will spend five months in the SEAT offices in Martorell working on their growth and sales strategy with a board of mentors.

Seat’s investment reflects recent announcements from other major manufacturers of start-up investments, including BMW, Porsche and Ford.






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March 31, 2017

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