OEMs help online buyers add cars to their baskets

October 17, 2016

Carmakers are dialling into the digital economy with new initiatives to sell cars online. Mercedes-Benz and Citroën are among the companies that have developed online sales portals, which can also allow customers to arrange finance over the internet. Citroën is rolling out its online sales service throughout Europe over the next few years, including a planned launch in the UK in 2017. Buyers can specify and order a new Citroën online and pay a deposit for the car. They can also choose from existing dealer stock across the network and nominate a dealer for collection. Speaking to Auto Express, Citroën chief executive Linda Jackson said: ‘E-commerce is being rolled out in selected markets. Not everybody wants to buy a car online but some do.’ Mercedes-Benz has launched online sales in Germany with plans to expand to other countries. The website offers a pre-configured selection of cars so it does not show the full choice of specification across the manufacturer’s range, but this simplifies the sales process.

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March 31, 2017

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