Nissan goes social with online car-sharing scheme

November 10, 2016

Nissan has announced a digital-first that it claims will ‘transform the traditional car-sharing industry’.

The scheme will allow anyone to part-own a new Nissan Micra by using social networking to match buyers with similar profiles.

This will build ‘car-sharing communities’ that will bring together people in the same area with the same car-driving needs.

Bespoke invoicing will then charge people a proportion of the vehicle cost based on their share of car usage, including insurance and servicing. Communities will need to agree upon an annual mileage limit of 15,000 km.

Nissan chairman Carlos Ghosn said: ‘We are moving toward  a future where car usage may be more flexible, social and shared. At Nissan, we are pioneering new ways to allow drivers to enjoy the freedom and financial benefits of shared car ownership.’

The scheme will launch in Paris by the end of 2016 , with cars on the road by April 2017.

A critical part of the service is a smartphone-based car key. Drivers use an app to connect to a ‘smart key box’ on the car’s dashboard that allows users to unlock the car with their own unique code and then start the engine with just their smartphone.

Smartphone keys are becoming more popular, with Volvo launching a car that can be unlocked using an app, so owners can allow other people access without sharing the key.

More about car sharing...






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