Nissan driverless tech to adapt to local driving styles

December 12, 2016

Nissan is to tailor its autonomous technology to the cultural norms in each country. 

Driving styles vary greatly from one country to another, and even between cities and different times of the day. 

In order for driverless cars to drive safely, efficiently and predictably in different areas, they will need to change the way they drive to match cars around them. Nissan will achieve this using the help of sociologists and anthropologists to study traffic patterns, pedestrian movements and the activities of other road users. 

Director of Nissan’s Research Centre in Silicon Valley Maarten Sierhuis said: ‘The way people drive in Sao Paolo differs from the way people drive in Silicon Valley, California. What is socially acceptable in Sao Paolo is not socially acceptable in Silicon Valley. Autonomous cars will need to take this into account.’ 

Conversely, if a driverless car is programmed for the most cautious driving culture, in another more aggressive driving culture, it may never consider it safe to move an inch. 

This is a sensible development in driverless technology that will help it avoid driving quirks that could give it a bad name, hindering its adoption. Much like how cars have been programmed for the different languages of the world, the same flexibility will be needed for driving styles. 

Autonomous technologies are discussed further in the Autovista Intelligence report, The Autonomous Car. 

Meanwhile, in the US in Las Vegas, Audi A4 and Q7 models are now able to display traffic light phases directly in the car – allowing drivers to use a smoother, more efficient driving style, by knowing in advance when a traffic light will change. European pilot projects have already taken place in Berlin, Ingolstadt, Garmisch-Partenkirchen and Veronathere, and Audi is working on bringing the technology to Europe in the near future.

Also in News & Insights

UPDATE: News & Insights have moved to the Autovista Group website

March 31, 2017

Our regular automotive industry News & Insights are no longer being published on the Autovista Group Market Reports website.

Instead, you can now find the latest updates at our central Autovista Group website, home to our pan-European brands including Autovista, Eurotax, Glass's and Schwacke.

To stay up to date with rapidly changing market trends, we recommend signing up to our free Autovista Group Daily Brief which delivers our daily news stories directly to your inbox.

You can still find our in depth market reports here on the Autovista Group Market Reports site. Keep checking back as we have an exciting new report due to be launched shortly!

PSA to boost UK presence in the event of a ‘hard Brexit'

March 08, 2017

UK sales flat despite upcoming road tax hike, diesel demand plummets

March 08, 2017

UK new car registrations fell annually by 0.3% in February to 83,115 units according to the SMMT, driven down by weaker demand from individuals and companies. More noticeable, however, was the 9.2% drop in demand for diesels compared to February 2016, a steeper drop than the decline in Germany...