New OEM brand set for 2018 EU launch

October 21, 2016

Geely Automobile has revealed a new global brand, Lynk & Co, which will launch in Europe in 2018 with a new SUV called 01.

The petrol-electric hybrid will be a rival to models such as the Nissan Qashqai. Other models in development include full-electric vehicles.

The 01 is being developed jointly with sister company Volvo, which will also use the platform as part of its model development plans. Lynk will focus on the volume market while Volvo continues to compete directly with premium brands including Mercedes-Benz and BMW.

Lynk parent Geely Automobile and Volvo Cars are both owned by Chinese firm Zhejiang Geely Holding Group.

Lynk & Co says that vehicles will be fitted with a range of connected services. Customers will be able to order online and have vehicles delivered to their homes. In addition, the company will sell the 01 with a car-sharing option.

Alain Visser, Lynk senior vice president, said in a statement: ‘Our aim is to simplify car ownership by redefining how cars are bought, owned, connected, serviced and used. Times have changed. We live in the connected world and in that world, the heart of a car is not the engine. It is the connectivity.’

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