New brands meet changing mobility needs

October 03, 2016

Manufacturers are launching a series of new sub-brands as a home for technologies and services designed to meet the changing mobility needs of customers. The new brands include electric vehicles, such as ID from Volkswagen and EQ from Mercedes-Benz which were launched at the Paris Motor Show last week, joining the BMW i electric vehicle brand launched in 2011. In addition, manufacturers are launching broader mobility brands, such as Mercedes-Benz which has launched Mercedes Me as a home for a range of services for the ‘connected customer’. Last week, PSA Group revealed that it was bringing all its mobility services under a single brand called Free2Move. According to Mobility Intelligence, a new report from Autovista Intelligence, success for manufacturers and leasing companies in offering a range of mobility services will result in much greater intelligence about consumers and business travellers, such as when they are travelling, the modes of transport they choose and the most common routes or transport destinations. The report reveals that increased customer intelligence is seen by manufacturers as the greatest prize on offer from any changes to mobility.




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UPDATE: News & Insights have moved to the Autovista Group website

March 31, 2017

Our regular automotive industry News & Insights are no longer being published on the Autovista Group Market Reports website.

Instead, you can now find the latest updates at our central Autovista Group website, home to our pan-European brands including Autovista, Eurotax, Glass's and Schwacke.

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