Mercedes-Benz is on target to retake the crown of world’s largest premium brand this year, according to November sales figures released by the OEMs today. This would end BMW’s 11 consecutive year reign as the world’s top-selling premium brand.
November sales of BMW cars rose by 6% to 177,740 units, taking year-to-date volume to 1.82 million. Mercedes’ passenger car sales shot up by 13% to 182,602, with year-to-date sales soaring by 12% to 1.89 million. As a result, Mercedes looks set to reclaim the title it lost to BMW in 2005 and overtake BMW's 2015 volume of 1.91 million vehicles.
Last year, Mercedes came in second with 1.87 million cars sold worldwide, ahead of Volkswagen Group’s Audi brand with 1.80 million cars.
Audi sold 154,050 cars in November, a rise of 4% on last year. Audi’s 11-month sales topped 1.71 million – a rise of 4% year on year, and securing its third place position in the premium brand sales tally for 2016.
At the other end of the scale, Honda Europe is hoping to end nearly a decade of shrinking or flat demand, with its European vehicle sales in 2016 rising by 25% in volume in the first 10 months. Its success is thanks to the popular new Civic and a trimmed-down, more focused line-up.
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