Mercedes to overtake BMW in premium sales

December 13, 2016

Mercedes-Benz is on target to retake the crown of world’s largest premium brand this year, according to November sales figures released by the OEMs today. This would end BMW’s 11 consecutive year reign as the world’s top-selling premium brand. 

November sales of BMW cars rose by 6% to 177,740 units, taking year-to-date volume to 1.82 million. Mercedes’ passenger car sales shot up by 13% to 182,602, with year-to-date sales soaring by 12% to 1.89 million. As a result, Mercedes looks set to reclaim the title it lost to BMW in 2005 and overtake BMW's 2015 volume of 1.91 million vehicles. 

Last year, Mercedes came in second with 1.87 million cars sold worldwide, ahead of Volkswagen Group’s Audi brand with 1.80 million cars. 

Audi sold 154,050 cars in November, a rise of 4% on last year. Audi’s 11-month sales topped 1.71 milliona rise of 4% year on year, and securing its third place position in the premium brand sales tally for 2016. 

At the other end of the scale, Honda Europe is hoping to end nearly a decade of shrinking or flat demand, with its European vehicle sales in 2016 rising by 25% in volume in the first 10 months. Its success is thanks to the popular new Civic and a trimmed-down, more focused line-up.

Also in News & Insights

UPDATE: News & Insights have moved to the Autovista Group website

March 31, 2017

Our regular automotive industry News & Insights are no longer being published on the Autovista Group Market Reports website.

Instead, you can now find the latest updates at our central Autovista Group website, home to our pan-European brands including Autovista, Eurotax, Glass's and Schwacke.

To stay up to date with rapidly changing market trends, we recommend signing up to our free Autovista Group Daily Brief which delivers our daily news stories directly to your inbox.

You can still find our in depth market reports here on the Autovista Group Market Reports site. Keep checking back as we have an exciting new report due to be launched shortly!

PSA to boost UK presence in the event of a ‘hard Brexit'

March 08, 2017

UK sales flat despite upcoming road tax hike, diesel demand plummets

March 08, 2017

UK new car registrations fell annually by 0.3% in February to 83,115 units according to the SMMT, driven down by weaker demand from individuals and companies. More noticeable, however, was the 9.2% drop in demand for diesels compared to February 2016, a steeper drop than the decline in Germany...