In-car experience vital to combat autonomous car fears

October 05, 2016

Consumers will prove resistant to the idea of self-driving cars until they have spent time on the road in them and learned that the technology is safe and can be trusted. The findings of numerous surveys indicate that ‘experience days’ will play a critical role in winning hearts and minds among vehicle purchasers in future. In a series of surveys, drivers have expressed broadly negative attitudes towards self-driving cars, most recently in a study carried out by vehicle finance firm Varooma. In a survey of 1,500 people in the UK, 73% of respondents said they would not give up driving in exchange for a driverless car, while 38% said they would not even consider purchasing one. This supports earlier studies such as a survey for What Car? in which just over half of individuals (51%) said that they would feel ‘unsafe’, or ‘very unsafe’ in a car driving itself and research by insurance provider Adrian Flux found 70% of drivers could not see themselves operating a self-driving car. International research for the European Commission in 2014 found that the majority of people in the EU5 were uncomfortable with the idea of autonomous cars. Those most comfortable with it were from The Netherlands, which is generally regarded as a progressive automotive market. Varooma also reports that younger people are more willing to put their trust in self-driving cars because of the level of interaction they have with technology in everyday life, from phones through to online banking. However, manufacturers will need to overcome the underlying lack of trust among most consumers and, according to researchers at The University of Warwick, confidence in the technology grows quickly once individuals have been given the opportunity to experience a ride in a self-driving car to see how it performs. The key will be to introduce drivers to the technology in an environment where they feel safe and then to increase exposure to the types of driver assistance features available and the number of situations where they can be used gradually.




Also in News & Insights

UPDATE: News & Insights have moved to the Autovista Group website

March 31, 2017

Our regular automotive industry News & Insights are no longer being published on the Autovista Group Market Reports website.

Instead, you can now find the latest updates at our central Autovista Group website, home to our pan-European brands including Autovista, Eurotax, Glass's and Schwacke.

To stay up to date with rapidly changing market trends, we recommend signing up to our free Autovista Group Daily Brief which delivers our daily news stories directly to your inbox.

You can still find our in depth market reports here on the Autovista Group Market Reports site. Keep checking back as we have an exciting new report due to be launched shortly!

PSA to boost UK presence in the event of a ‘hard Brexit'

March 08, 2017

UK sales flat despite upcoming road tax hike, diesel demand plummets

March 08, 2017

UK new car registrations fell annually by 0.3% in February to 83,115 units according to the SMMT, driven down by weaker demand from individuals and companies. More noticeable, however, was the 9.2% drop in demand for diesels compared to February 2016, a steeper drop than the decline in Germany...