Nearly half of companies in urban areas are investigating how mobility services could help their businesses, but need guidance to introduce them, according to research in the UK.
Company cars remain the main source of supplying employee transport for most firms, but they are keen to learn how to co-ordinate the introduction of a range of different services, including car sharing, public transport and bikes.
According to the UK Association of Car Fleet Operators (ACFO) which carried out the research with fleet managers, businesses need support to understand the financial benefits of investing in mobility services so they can persuade board directors to support the introduction of programmes.
ACFO chairman John Pryor said: ‘Businesses require help and guidance if mobility as a service (MaaS) is to become a reality inside employers in the near future. Fleets are part of the whole business mobility solution, but wider issues and other travel options should be considered.’
OEMs have invested in a range of mobility services in response to changing customer travel patterns. These include Peugeot, with its Free2Move brand, Renault Mobility and Ford’s investment in a number of suppliers of mobility products, ranging from ride sharing to bikes.
According to Mobility Intelligence, a new report from Autovista Intelligence, the use of mobility cards, which provide a single method of payment for a variety of transport options, can accelerate adoption of MaaS.
However, it warned that mobility cards had to offer clear benefits over traditional forms of payment, such as beneficial rates or bonuses. Where there is no added benefit, use of mobility cards is dropping.
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