Deutsche Post set to launch its own electric vehicle
Logistics giant Deutsche Post has developed its own electric delivery vehicle, showing the potential disruption facing established automotive brands from the shift to zero-emission transport. The StreetScooter has a range of 100km. The firm plans to produce 170 for its own use by the end of 2016 to replace models from its current fleet supplier. In 2017, it then intends to start selling the vehicle on the open market while ramping up production to 10,000 units a year. In an interview with Engineering and Technology
, Win Neidlinger, director of business development at Deutsche Post’s car-making arm, said: ‘We are purposely not reinventing the wheel. We do not produce a single component ourselves. Everything comes from a supplier.’ While the initiative is focused on vans, it shows the potential for new brands to disrupt the established order as demand for electric vehicles increases. In the car market, Tesla has established itself as a leading EV supplier, generating nearly 400,000 pre-orders
for its planned Model 3. However, new entrants will be limited by the sheer cost of competing in the volume market, with Tesla issuing billions of dollars in debt to fund its model development programme and support a growing sales, service and recharging network.