Autonomous technology will be a $10,000 option, says Volvo

October 04, 2016

Self-driving technology that Volvo plans to offer in five years will be provided as a $10,000 optional extra, according to chief executive officer Hakan Samuelsson. He told Bloomberg at the World Mobility Leadership Forum near Detroit that it would be offered as a luxury feature. This contrasts with rivals such as Ford, which sees the first use of autonomous technology in areas such as taxis and ride hailing. While Volvo is pursuing research into autonomous ride hailing through its live trials in Pittsburgh with Uber, Samuelsson believes that: “You still need to have a car that is not just fulfilling the transportation need, but also giving our customers an emotional value, a premium car". Autovista Intelligence analyses the future of the market in its new report The Autonomous Car. For details, email

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March 31, 2017

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PSA to boost UK presence in the event of a ‘hard Brexit'

March 08, 2017

UK sales flat despite upcoming road tax hike, diesel demand plummets

March 08, 2017

UK new car registrations fell annually by 0.3% in February to 83,115 units according to the SMMT, driven down by weaker demand from individuals and companies. More noticeable, however, was the 9.2% drop in demand for diesels compared to February 2016, a steeper drop than the decline in Germany...